Clearly, the “physical” world hasn’t gone away; it’s the incumbent behemoth. A key differentiator has evolved: providing customers a great experience with the brand being sold, through easy discovery (attraction), engaging interaction (interaction), frictionless consumption (transaction) and absorbing open-minded feedback (reaction). This creates the need for a confluence of marketing leadership with tech, product and service leaders, to deliver effective customer experience (or CX). A comprehensive union of technical evolution and brand story-telling is inevitable, and indispensable.

That’s where Petrikoer’s story begins: back in 2017, we realized there was an opportunity for an agency to sit at the intersection of art (creative/content) and science (tech). Taking the focus off “digital”, mainly centered around creative design and content, Petrikoer centered on “digital empathy”, with an emphasis on customer experience. This is what sets Petrikoer apart: its aspiration to create memorable brand experiences through a combination of compelling creativity and cutting edge technology.